JournalEntry163
SOurce www.diet-blog.com Special K Diet: Cereal for Weight Loss? Over the last few months there has been a lot of cereal promotion going on. Kelloggs' Special K brand have been promoting their very own Special K Diet Challenge (for a number of years now). Not to be outdone, Kraft have "lose 10 pounds" emblazoned on virtually the entire line of "Post" brand cereals (called Eat 2 Lose 10) Both cereal "diets" are bold and upfront with their claims: "Lose up to 6 pounds in 2 weeks!" shouts Special K. Is this for real? Is it valid? The Special K Diet • Eat a serving of Kellogg's® Special K®, Special K® Red Berries, Special K® Vanilla Almond, Special K® Fruit & Yogurt or Special K® Low Carb Lifestyle Protein Plus cereal with 2/3 cup skim milk and fruit for two meals a day. • Eat your third meal as you normally do. • For snacks, choose from fresh fruits and vegetables or a Special K® Bar. • Consume beverages as you normally do. Special K claim that the diet is "based on valid research conducted at leading universities". In typical hard-sell fashion, they fail to provide the reference or provide a link to the "valid research". After some digging, I found the aforementioned study. Yes - People Lost Weight It made interesting reading, and effectively backed up some of the claims from Special K. According to my reading, the mean weight loss was less than 2 kg (4.4 pounds) in the 2 week period. A basic low fat diet So what's the magic? There is no magic. The women in the study ate ...
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Posted in: JournalEntry163 on Sunday, August 22, 2010 at at 6:10 PM